Flimsymoon Launch Party

Flimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila London
Flimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila London
Flimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila London
Welcome to the world of Flimsymoon! Flimsymoon lingerie have been running a Kickstarter since the beginning of this month and yours truly helped with the launch party. Whilst I’m not a massive lingerie person (it would be pointless me owning nice pants as they’d just get forgotten at peoples houses or lost under the bed) and most of the collection isn’t vegan, I do love the handmade touches and the intimacy conveyed in the products; you can see the artists loving hand at work in every single piece of the collection. I especially love the gorgeous sequinned collar!

The key thing with Freyia’s work is her eye for aesthetic; the placement in the photos, the layout of the pieces and models in the video. I tried to use a similar aesthetic in taking the official party photos – you can view the whole set here and I think they feel very different to my usual style of photography. What do you think?

I first met Freyia (the gal behind the pants) back in February or so. I’ve got a varied background in running events, production and social promotion and PR (I think a lot of these go hand in hand with music/theatre types such as I) and was happy to help her out with her party (you can see me decorating below!). It was quite a strange experience for me; I’m used to running the whole show and it was very strange to be taking orders and not giving input. I constantly was trying to hold my tongue and stop suggesting ideas at every juncture; nobody wants to be a nuisance!

I learned a lot from Freyia; she is a huge pro at asking for help. The amount of time and energy her friends put in was astounding to me. Alongside donating, bringing drinks, helping to run the party and promoting the Kickstarter most of her friends also created the decorations and donated art of their own as pledge gifts and prizes. It was incredible to see the amount of support amassed just from asking. I so rarely ask for help that I doubt I’d even consider it an option. The pledge items especially all perfectly matched with the overall aesthetic of the brand and the party. As pledger number 4 I ended up with the gorgeous crown above made by Zachurpurbowty (side note: my friend is rocking the other one, don’t you think?).

 

There’s just 7 days to pledge; please have a look on Kickstarterfacebook, twitter and pinterest!


My turn to ask for help… please consider following me on Bloglovin / Facebook !
Flimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFun with vinyl lettering! Has anybody else done this before? Fiddly!Flimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila LondonFlimsymoon kickstarter launch party clerkenwell gallery Flimsymoon lingerie tapeparade tape parade Freyia Porteous Laila London

9 thoughts on “Flimsymoon Launch Party

    • tapeparade says:

      Thank you very much Zachupurbowty! There’s no tagging function on WordPress but I will add a link into the blogpost now for you :) I’ve received a lot of compliments on the crowns! X

      Like

  1. Denise says:

    wow, that is a beautiful set of pictures! It’s nice that her friends are so helpful and I just got inspiration for a party among the pictures! I guess it was a great party and lingerie is beautiful! denisesplanet.com

    Like

  2. Gemma says:

    Shesh, you sure know how to through a party!! Love the vibe of this!! And of course, those delicately beautiful undies look gorgeous too. I’m heading over to take a further look at Freyia’s handy work.

    Gemma

    Like

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